Porsche Design Celebrates Unveiling of First Residential Tower
The Porsche Design Group (Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG), Stuttgart, kicked off the official grand opening of its new Porsche Design Tower Miami with a fireworks-spectacular on Saturday night, March 18th, on Miami’s Sunny Isles Beach, dazzling a crowd of nearly 1,000 guests. The landmark Tower project represents the brand’s journey into residential real estate and reflects Porsche Design’s hallmarks of functional design, technical innovation, forward-thinking and iconic style.
“We are very proud to celebrate the Grand Opening of the Porsche Design Tower Miami together with our partner Gil Dezer,” says Jan Becker, CEO of Porsche Design Group.
Guests received an exclusive glimpse into the world of preeminent features, refined design, and innovative technology present at Porsche Design Tower Miami, including special access to the tower’s private oceanfront restaurant [FUEL], state-of-the-art spa equipped with Vichy showers, a Sunset Terrace complemented with twin over-sized spa tubs, an oceanfront ballroom, multipurpose clubrooms, which include a movie theatre, featuring new release capability, and game room complete with golf and racing simulators.
“It is an especially proud and remarkable moment to debut the first-ever Porsche Design Tower,” says Gil Dezer, president of Dezer Development. “This iconic tower has not only redefined Miami’s skyline, but residential luxury as we know it.”
Undeniably striking from the outside, the 60-story tower’s most unique feature is a patented, revolutionary automobile elevator-lift-system – “the Dezervator” – that whisks both residents and their vehicles up to their chic home in the sky.
The momentous evening commenced with an electrifying, surprise performance by 15-time Grammy-Award-Winning artist, Alicia Keys, highlighting the unrivalled lifestyle at Porsche Design Tower Miami. Notable international guests joined Porsche Design Tower Miami residents, local city officials, and Miami’s top brokers and influencers to celebrate the inauguration of the tower.
With its estimated sellout of about $840 million, 126 of the tower’s 132 units have been sold. Of the six remaining units, one is a 19,403 square foot penthouse listed at $32.5 million. This extraordinary four-story penthouse has space for up to 11 vehicles, all soaring 56 stories high in the sky.
Founded in 1972 by F.A. Porsche, whose products are synonymous with functionality and purist design, the brand’s product portfolio includes classic men’s accessories, a sports and fashion collection, electronic products as well as a men’s fragrance line. The products are designed in the Porsche Design Studio in Zell am See, Austria and sold around the world in the company’s own stores, shop-in-shops, high-end department stores and exclusive specialist retailers.